Web · AI · automation for small business
Specialized websites, automations, and AI built to help local businesses expand their reach, increase engagement, and secure higher-value clients. Based in San Diego, working with clients everywhere.
What I do
Pick the one that hurts most. Most projects start with a single, useful build, then grow from there.
Real AI that does the work, not a chatbot bolted on for show. I build the assistant, agent, or automation behind one specific result, with the option to run it privately so your data stays in-house.
A site that turns visitors into customers: clear offer, clean path to contact or checkout, and the launch assets to actually get it seen.
Custom software that replaces the spreadsheet-and-email chaos: lightweight, owned by you, and built to connect the systems you already use.
What this looks like
Turn a service-business website into a clear sales funnel.
Add online booking, intake, payments, or lead qualification.
Automate repetitive customer emails and follow-ups.
Replace spreadsheet-and-email chaos with one small internal tool.
Stand up an AI assistant that drafts, summarizes, and routes work, with a human in control.
Clean up a scattered online presence so customers and search understand the business.
How it works
No bloated transformation project. One leverage point at a time, shipped and measured.
Map the goal, the current website and tools, and the workflows you repeat every week.
Choose the one website, funnel, automation, or app that creates value fastest.
Ship a working version, walk the real user path, and confirm it actually improves the business.
Train your team, document how it works, and plan the next iteration.
Selected work
A curated set, not an archive. Real products, real launches, real ownership.
A Chrome extension that flags zero-feedback sellers and Classified Ads on eBay, so you can hide or dim risky listings before you click. Every decision runs locally in your browser.
Live in the Chrome Web Store. Pay-once, no accounts, no telemetry: all the filtering happens on your machine.
A family app that takes the chaos out of school mornings. Kids check in their wake time and what they want to eat, parents get a live dashboard, and a guided Morning Mode walks the whole house out the door.
Kids check in, parents see everything at a glance, and Morning Mode sequences the rush. Bilingual, and built to lower the stress instead of adding to it.
A shared to-do and grocery app for the people you live with. Chores, errands, and store lists stay in one place that updates live on every phone, so nobody has to ask who's doing what.
One shared list for the whole house: assignments, recurring chores, and store-specific grocery lists that sync instantly across iPhone, Android, and web.
A local-first money manager: bank accounts via Plaid, AI that runs on your own machine, and Gmail and Google Calendar tied in.
Local, private, and secure by design. Your financial data never leaves your hardware.
About
Oliver Smith founded SmithBuilder LLC to do the practical version of this work: web, automation, and AI that ends in a working system, not a plan that sits in a drawer.
Based in San Diego, working directly with owners and small teams, local and remote. Product building, web design, automation, and hands-on AI under one roof, so the person who scopes your project is the person who ships it.
Contact
Send a few details and I'll reply with whether I can help, a suggested first step, and what it would take. No pressure, no jargon.